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Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together.
When you have Americans who precede anything negative with three nice comments; French, Dutch, Israelis, and Germans who get straight to the point (“your presentation was simply awful”); Latin Americans and Asians who are steeped in hierarchy; Scandinavians who think the best boss is just one of the crowd—the result can be, well, sometimes interesting, even funny, but often disastrous.
Even with English as a global language, it's easy to fall into cultural traps that endanger careers and sink deals when, say, a Brazilian manager tries to fathom how his Chinese suppliers really get things done, or an American team leader tries to get a handle on the intra-team dynamics between his Russian and Indian team members.
In The Culture Map, Erin Meyer provides a field-tested model for decoding how cultural differences impact international business. She combines a smart analytical framework with practical, actionable advice for succeeding in a global world.
- Sales Rank: #117705 in Books
- Brand: Perseus Books Group
- Published on: 2016-01-05
- Released on: 2016-01-05
- Format: International Edition
- Original language: English
- Dimensions: 8.50" h x 1.00" w x 5.50" l, .68 pounds
- Binding: Paperback
- 288 pages
- Perseus Books Group
Review
“With business becoming ever global, there are a raft of books available on dealing with cultural differences. If you only read one, make it INSEAD professor Erin Meyer's…Skillfully blend[s] real-life examples.. with an analytical framework… What brings this book to life are the numerous examples Meyer has encountered, both in her own life as an American living in Paris, and in her experience as running the Managing Virtual Teams module at INSEAD."—HR Magazine, 5 star review
"Amusing"—Financial Times
“In a relaxed, entertaining, but always knowledgeable style, Meyer draws on numerous examples from her experiences to explain how to detect the invisible barriers in the global business world – and how to get past them."—Siemens Industry Journal, issue 2
“The book abounds with well-chosen anecdotes to illustrate the misunderstandings that can arise from clashing cultural assumptions, making this enlightening book a pleasure to read.” —Foreign Affairs
“Whether you're a corporate or traditional diplomat, global traveler, government official, or passionate world citizen, this is the one book you should not miss. Chock-full of real-world examples and a simple framework that can be utilized in any cross-cultural context, Meyer's work is characterized by a fresh and relevant voice, distilling down the essentials of communicating, persuading and working effectively around the globe. It is rare that I pick up a cross-cultural book and can't put it down.”—Cari Guittard, Huffington Post
“This readable book explains how to dramatically increase organisational success by improving our ability to understand the behaviour of colleagues, clients, and suppliers from different countries.” —Professional Manager (UK)
“A helpful guide to working effectively with people from other cultures…Meyer delivers important reading for those engaged in international business.” —Kirkus Reviews
About the Author
Erin Meyer is a professor at INSEAD, one of the world's leading international business schools. Her work focuses on how the world's most successful global leaders navigate the complexities of cultural differences in a multicultural environment. Living and working in Africa, Europe, and the United States prompted Meyer's study of the communication patterns and business systems of different parts of the world. Her framework allows international executives to pinpoint their leadership preferences, and compare their methods to the management styles of other cultures. Her work has appeared in Harvard Business Review, Singapore Business Times, and Forbes.com. In 2013 Erin was selected by the Thinkers50 Radar list as one of the world's up-and-coming business thinkers. She is the recipient of the 2015 Thinkers50 RADAR Award. Follow her on Twitter: @ErinMeyerINSEAD
Most helpful customer reviews
10 of 10 people found the following review helpful.
Are you unaware of cultural differences?
By Camerons
Really good for international relations. I work in a global role. I can't tell you the number of times I've had a German, an American, and a Chinese person all on the same call. The cultures are so different that the interactions can quickly go awry. The German will be the most abrupt, seeming to interrupt, being totally blunt, and not realizing he could offend. The Chinese will be the quietest, waiting to ask their turn to speak, sometimes having an underlying meaning behind the words that isn't blunt, and being very careful to not offend. The American will be in the middle. What could happen is that the Chinese person finds the German to be a rude, heartless boor. The German will think the Chinese person not forceful, not direct enough, and pussy-footing around. The reality is, we all have different cultural heritages which overlay our perceptions that we aren't fully aware of. Meyer has worked quite a bit internationally and has 8 attributes where the different cultures are put on various continuum. After reading this, I came away being more effective in my global interactions and have now led several discussions successfully. And of course, learning to be aware of my own cultural issues...
5 of 5 people found the following review helpful.
Well-written, Insightful, and Fascinating
By G. Galanti
It's rare that I pick up a nonfiction book and can't put it down. "The Culture Map" is one of those rare books. I'm an anthropologist; culture is my area of expertise. I've been doing it for a long time. And yet, I learned so much from this book. Meyer has a way of taking things you might already know, and putting them in a context that brings about that "aha!" moment. She is incredibly knowledgable. At the same time, her writing is very accessible. It reads like a relaxed conversation with a friend. It's filled with illustrative stories. I highly recommend this book to everyone, whether in international business or not.
3 of 3 people found the following review helpful.
Excellent for those working in or leading multicultural business teams
By Az2580
This was one of the absolute best business reads I've had in recent years. The 8 scale concept is easy to understand and immediately applicable for those working with multi-cultural business teams. I enjoyed the storytelling aspect of Meyer's writing as well- it brought concepts to life nicely and also made this a practical read. Extra bonus is the Culture Map tool available on her website.
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