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Sage Handbook of International Corporate and Public AffairsFrom Sage Pubns
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This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (Handbook of Public Affairs, 2005) by comprehensively updating, extending and enhancing the content and structure, setting a new standard for the practitioner and student of the global corporate and public affairs disciplines. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline. The Handbook is organized into six thematic sections. These include: * Foundations of PA * PA and its relationship to other Key Disciplines * Emerging Trends in PA * The Regional Development and Application of PA * a generously sized Case Studies of PA in Action * and practitioner-supporting scholarship on Tactical Approaches to Executing PA. Containing contributions from thirty leading, global thought leading scholars in the field today, this Handbook will serve the needs of researchers, instructors, students and professionals alike.
- Published on: 2016-12-25
- Original language: English
- Dimensions: 9.53" h x 2.20" w x 6.69" l,
- Binding: Hardcover
- 720 pages
Review
This global handbook covers the whole international scene in public affairs and communication in policy matters. It is the first Public Affairs book to cover all the major continents and give in-depth insights and guidance on business, government policy and international trade communication. The breadth of authors is of the highest quality and it will make a substantial contribution to the development of dialogue between nations and businesses worldwide. -- Zhang Xiaoying Harris and Fleisher have produced a substantial update to their groundbreaking Handbook of Public Affairs. No second look required to know upfront that this work will be seen soon on bookshelves in executive offices and on prominent scholar's desks and certainly be a requirement in classrooms around the world. This fine work reflects the massive changes that have occurred in the political arena, the growing challenges for the corporate boardroom and consequently the public, just to mention the unparalleled impact of social media today and the extension of PA practice to China and other nations on the rise. -- Christian Scheucher Since the 1980s public affairs has evolved from being perceived as a subject that is little more than a policy oriented sub-field of public relations to a body of knowledge that is essential for understanding the public policy process and the various influences on policy and corporate discourse. Contemporary globalisation processes and changes in the understanding of governance in public, private and hybrid organisations go hand-in-hand with recognition of the essential nature of public affairs management. As the editors suggest, most businesses, government agencies, media, and NGOs have a stake, especially in democracies and emerging democracies, in cultivating a dialogue that is informed, fact driven, timely, responsive and progressive. The Sage Handbook of International Corporate and Public Affairs is an essential companion to such a dialogue, offering a rich account of the development of the field as well as its applications, and will be welcomed by students of the subject for years to come. -- C. Michael Hall In this increasingly important, but under-examined field, no other collection of material comes close to giving such a comprehensive view of the development of public affairs research, teaching and practice. Drawing on the leading researchers and practitioners around the world this volume brings the reader up to date on the multifaceted and increasingly integrated world of global public affairs, including a detailed analysis of its conceptual evolution, current functioning, and projected developments, by country and region. It is the bible for practitioners, researchers and observers of the field of an organisation's relationship with its social and political publics. -- Geoff Allen
About the Author
Phil Harris Is Executive Dean of the Faculty of Business, Enterprise and Life Long Learning and holder of the Westminster Chair of Marketing and Public Affairs at the University of Chester and a Director of the Chester Intl. Centre for Corporate and Public Affairs Research . He is a past Chairman of the Marketing Council (UK) PLC, Board member of the Chartered Institute of Marketing, Prof. of Marketing at the University of Otago (NZ) and Founding Director of the Centre for Corporate and Public Affairs at Manchester Metropolitan University. He is joint founding editor of the Journal of Public Affairs and a member of a number of international editorial and advisory boards and has published extensively over 150 publications in the area of Chinese business, lobbying, entrepreneurship, political marketing, public affairs, relationship marketing and international trade. He has been actively involved in public affairs for two decades.Craig S. Fleisher is the Chief Learning Officer at Aurora WDC, Madison, Wisconsin, USA, graduate EMSCom faculty at Universita della Svizzera Italiana (CH), and Professor (Adj.) at Tampere University of Technology (Finland). He was formerly an endowed research chair, MBA director, dean & Professor at several universities. Craig is a past President of a national public affairs association (Canada), intl. strategy association (SCIP), and CI Foundation chair (USA). Associate Editor of the Journal of Public Affairs, member of numerous editorial boards, and author of over 150 publications, he is a top-rated Google Scholar in the areas of corporate and public affairs communication, business-government relations, non-market strategy and strategic intelligence. �Craig has won numerous international, national, university instructional and scholarly awards for his efforts in over 25 years in academe. He advises and runs workshops for numerous blue chip brands in insight-related processes and speaks about his thought-leading ideas around the globe.
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