Minggu, 31 Maret 2013

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The Brain Audit: Why Customers Buy (and Why They Don't), by Sean D'Souza

How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.

  • Sales Rank: #106714 in Books
  • Published on: 2009-08-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.27" h x .41" w x 5.83" l, .53 pounds
  • Binding: Paperback
  • 180 pages

Most helpful customer reviews

26 of 26 people found the following review helpful.
Sean D'Souza has always flown under the radar
By Steven Washer
It seems like everybody's got the "one true answer" for growing your business. And its so frustrating when you try and implement someone's advice. Either it doesn't apply, or it's too vague, or it's too specific!

That's why I was blown away by The Brain Audit. From the first page it grabs you with its simple and intuitive approach to understanding your potential client's thought process as they look through your sales materials, or walk through your website, or pick up your business card or postcard or maybe watch your commercial.

You put this book down and you think, my god, is that all there is to it? And you start to look at your website and you think, "whoa, there's way more to this than meets the eye". And all of a sudden you realize your web designer doesn't know how to attract customers. And your video producer hasn't got a clue about what makes customers give you trust. And a calm settles over you as you realize you can do this and you can help your designer and producer give you what you need in a very simple and elegant way.

Anyway, that's what happened to me. I quickly developed a way of monitoring all my communications so that they're just what my potential clients need to know to make the right decision. I don't worry about websites anymore. Or commercials. Or postcards.

The other thing I like about the book is that there's nothing sneaky in it. It's all completely above-board. The only thing that takes you off-guard is D'Souza's style. He writes with such a light, breezy touch, with such great good humor, the words barely stay on the page.

Bottom line for me is that The Brain Audit works. It works pretty darn well. But this also makes me a little sad. Sean D'Souza has always flown under the radar. I fear I may lose him as a secret weapon now. So I would say pick up this book and get your secret weapon while you still can.

0 of 0 people found the following review helpful.
Your current approach to marketing communication will be wrong until you read this book!
By Mike Moyer
At first I was skeptical about this book because there are so many marketing books around. After reading the book, however, it really blew my mind and I think very differently about marketing and running a business in general. I, like all the people who read this book, will be implementing the best I can.

The best part of this book is how it logically bucks conventional wisdom and opens up a new path in a very real way. Three things that stand out are:

1. How intense focus can actually broaden your market
2. That objections are good things
3. Why it's hard to be unique, but can be much easier

I recommend this book to any company that is trying to genuinely break through the clutter. It sets your thinking straight on how businesses work.

I'll be putting this book on my reading list for my students.

Thanks Sean!

-Mike Moyer
Author of Slicing Pie

0 of 0 people found the following review helpful.
A good read after a long time
By Tulip Nandu
I'm always up for reading books with the expectation that I can at least take 1% out of it. This book did surpass my expectation and gets you completely hooked on from start to finish. The nuances which you can develop your product keeping in mind the customer is amazing. There is a lot to learn and lot to ponder upon. Would have to read it at least one more time to master minding it!!!

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Jumat, 22 Maret 2013

[J746.Ebook] Download Ebook The Homeowner's Guide to Greatness: How to handle natural disasters, design dilemmas and various infestations like a champ, by Jocelyn Jan

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The Homeowner's Guide to Greatness: How to handle natural disasters, design dilemmas and various infestations like a champ, by Jocelyn Jan

Owning a home is a constant adventure filled with infinite challenges. In order to succeed, it's important to think creatively and maintain a sense of humor. In these pages, learn new ways to make use of your mortgage agreement (i.e. as a stepping stool), how to pick through the garbage for furnishings, and exactly what you should do if a tree falls on your house. The advice in this book ranges from the outlandish to the bizarre: whether you've been in your house 20 minutes or 20 years, you are sure to relate to it and get a good chuckle. You might even learn something along the way.

  • Sales Rank: #2680784 in eBooks
  • Published on: 2012-06-23
  • Released on: 2012-06-23
  • Format: Kindle eBook

From Kirkus Reviews
This debut collection of short, comical reflections on homeownership covers everything from decorating to gardening to choosing a contractor.

The book offers informal, good-natured takes on maintaining a home, all aimed at "an activity not usually associated with home ownership: laughter." Cox applies a light touch to wide-ranging topics that are likely to be of especial concern to new homeowners. It's this grounding in reality that makes her writing funny--she understands that "buying a house is likely one of the most exciting and terrifying experiences most of us will voluntarily undertake." The author's approach is chronological, beginning with managing the anxiety of closing and ending with pointers on preserving a home's resale value. "The Art of the Memo," for example, includes "templates" to use when writing to "resident spiders, freeloading geckos, and interloping insects of all kinds." Or, in the chapter entitled "Coping with Emergencies," she discusses the possibility of a tree falling on one's home and advises "retroactively calling out 'Timber!' as if this were the work of an invisible lumberjack, and you're just trying to help out."

An amusing response to the woes of homeownership sure to be enjoyed by anyone who's ever taken out a mortgage.

Review
This debut collection of short, comical reflections on homeownership covers everything from decorating to gardening to choosing a contractor.

The book offers informal, good-natured takes on maintaining a home, all aimed at "an activity not usually associated with home ownership: laughter." Cox applies a light touch to wide-ranging topics that are likely to be of especial concern to new homeowners. It's this grounding in reality that makes her writing funny--she understands that "buying a house is likely one of the most exciting and terrifying experiences most of us will voluntarily undertake." The author's approach is chronological, beginning with managing the anxiety of closing and ending with pointers on preserving a home's resale value. "The Art of the Memo," for example, includes "templates" to use when writing to "resident spiders, freeloading geckos, and interloping insects of all kinds." Or, in the chapter entitled "Coping with Emergencies," she discusses the possibility of a tree falling on one's home and advises "retroactively calling out 'Timber!' as if this were the work of an invisible lumberjack, and you're just trying to help out."

An amusing response to the woes of homeownership sure to be enjoyed by anyone who's ever taken out a mortgage.
-Kirkus Reviews

About the Author
Jocelyn Jane Cox owns a home with her husband near Nyack, New York, about 30 minutes north of New York City.� She is a freelance writer with a graduate degree in Creative Writing from Sarah Lawrence College and writes about her own home-owning adventures on her website, The Home Tome.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Smart, laugh out loud antidote to HGTV overload
By Rock N' Roll Yogi
Finally! An hilarious, clever, smart person's manual for the insane adventure called homeownership. As a recovering HGTV addict, and a new home owner, reading this book helped me feel like I am not alone in my attempt to creatively deal with the REAL reality that is setting up house. HGTV 1-2-3 house hunting and one hour reno before and afters numb us with their lack of humor and pathos. Cox writes as though her life depends on it-there's no turning back after signing on that dotted line-her way with words, timing and subject matter force you to feel the funny and the oh too real in everything from major emergencies to minor but just as anxiety provoking tasks as dealing with endless amounts of daily chores. Wry yet determinedly cheerful, Cox leads us into her wacky world and helps us out of our post-purchase shock or mid-reno haze. The cherry on top is artist Rob Strati's clean and perfectly fitting cover graphic. Just signed up for Cox's HomeTome Blog. Keep those posts coming my way! Can't get enough.

2 of 2 people found the following review helpful.
Charming and Witty
By Susan R Vibbert
This book is very charming and witty and will make you think back on and laugh at all of the crazy homeowner experiences you've had. Helpful to get a laugh out of the things that usually cause us so much stress! This would be a funny housewarming gift or a gift to a friend of yours who is currently undergoing house trama. Note: the book is short which means you go through it quickly (thus 4 stars instead of 5, although some might think that's actually more of a positive than a negative).

2 of 2 people found the following review helpful.
Fantastic housewarming gift and keep a copy for yourself
By M. Annette Evans
Chuckled through every page, and related to every page! Perfect insight to home ownership, whether you just bought your first home, or your tenth. It's the first book you'll pick up right after a household debacle, just to laugh first (and then call the plumber). A "must have" for new neighbors, new-home newlyweds, military families, and just about anyone who has ever owned a home. Thumbs up,

See all 12 customer reviews...

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Early Records of British India: A History of the British Settlement of India, by J.Talboys Wheeler

  • Sales Rank: #13787711 in Books
  • Published on: 2003-12-31
  • Original language: English
  • Dimensions: .0" h x .0" w x .0" l, .0 pounds
  • Binding: Hardcover
  • 422 pages

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Rabu, 13 Maret 2013

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From Barbarossa to Odessa: The Luftwaffe and Axis Allies Strike South-East June - October 1941, Vol. 1: The Air Battle for Bessarabia: 22 J

From Barbarossa to Odessa: Volume 1. is the first of two volumes on the air combat which took place on the southern flank of the Eastern Front following Operation Barbarossa. The period covered in this first book saw the occupation of Bessarabia and southwest Ukraine and concluded when the Germans captured the area s regional capital, Odessa, on October 16, 1941. It was one of the most bitter and intensive air campaigns fought in the east, because local Soviet commanders had dispersed most of their assets in time, thus preventing their destruction on the ground. This gave them the ability to respond effectively to the combined Axis onslaught. Accordingly, the Red Air Force was able to achieve some of its greatest successes of 1941 in this little-studied campaign.
This book covers the often overlooked involvement of aircraft from Axis states other than Germany, such as the Romanians, who claimed a total of over 600 air victories, the Hungarians, the Slovaks, and even the Bulgarians. This makes the subject varied and of great interest, particularly because of the large variety of aircraft types employed by both sides, all of which are fully documented. Aided by a large number of previously unpublished photographs, the book tells the story of the campaign from both sides and provides detailed eyewitness accounts from individual pilots who were involved in the fighting. Besides day-to-day operations, appendices will contain comprehensive victory and loss lists.

  • Sales Rank: #1448959 in Books
  • Published on: 2008-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.88" h x .25" w x 8.81" l, 1.00 pounds
  • Binding: Paperback
  • 96 pages

Review
Written by acknowledged experts on this important, but often overlooked theatre of operations, the two volumes of From Barbarossa to Odessa: The Luftwaffe Strikes South East, represent a major contribution to the available literature on the subject. The books will be essential reading for historians of the air war in the east and of the Luftwaffe and its allied air forces and aviation modellers. New, and often unexpected and controversial information continues to emerge on the massive air campaign fought over the Russian Front during World War 2. This book is the second of two volumes, the result of lengthy and meticulous study, on the air combat that took place on the southern flank of the Eastern Front following Operation Barbarossa. The period covered in these volumes saw the occupation of Bessarabia and southwest Ukraine and concluded when the areas regional capital, Odessa, was captured by the Germans on 16 October 1941. This was one of the most bitter and intensive air campaigns fought in the east due to the fact that local Soviet commanders dispersed most of their air assets in time, preventing their destruction on the ground. Thus, in this little-studied campaign, the Soviet Air Force was able to respond effectively to the Axis onslaught and achieved some of its greatest successes of 1941. The often overlooked involvement of aircraft from Axis states other than Germany, such as the Romanians who claimed a total of over 600 air victories, the Hungarians, the Slovaks and even the Bulgarians, is covered in the book. Their involvement makes this campaign of great interest because of the large variety of aircraft types employed by both sides. Aided by a large number of previously unpublished photographs, the book tells the story of the campaign from both sides and provides detailed eyewitness accounts from individual pilots who were involved in the fighting. Besides day-to-day operations, appendices contain comprehensive victory and loss lists. --Olga Federkevich

The book covers the campaign for Bessarabia in June and July 1941 and is an important addition to C. Bergstr�m's books about the air war on the Eastern Front in that it covers the operations of some of the lesser known allies to the Germans in the form of the Rumanian, Hungarian and Slovak Air Forces in addition to the Luftwaffe and VVS. The campaign along the Black Sea coast wasn't the "walk in the park" as the initial months of Barbarossa often is pictured as. The VVS had been forewarned of the invasion and had managed to disperse their aircraft and thus wasn't as surprised as on other fronts. This also meant that they were able to strike back and offer a stronger resistance to the Axis' very mixed types of aircraft. Both Rumania and Hungary operated a "rich" variety of aircraft types and which must have been the quartermasters' nightmare. Rumania for instance used British, German, Polish and indigenous fighters in combat against the VVS! They also used French, German, Polish, British, Italian and indigenous bombers! The book is in a day-to-day account, which gives it a lasting value as a reference book to go back to in the future. The book is highly recommended and for anyone interested in either or both the air war on the Eastern Front and the minor air forces during the Second World War, it is a must! I have only one objection to the book and it is that it doesn't have any index, which is a pity since it has a rich wealth of names, which without an index is very difficult to search for. I hope that this will be added in Volume 2, which I eagerly await! --By Gustavsson H�kan

Being used to Osprey Military style publishings, technical literature and publications presenting a military or political standpoint, i was pleasantly surprised by the in depth level of a publication which tracks down every single aircraft operation. One could use this book as reference on statistical or other military publications on "Barbarossa" or components as subject. Being a layman on the subject of aviation in general, and ww2 aviation in particular, this book restarted my interest in aviation, which was awaken briefly by Constable&Toliver's "Horrido" a few years ago and maybe will push me towards aircraft modelling, something which i stood away from so far. Some parts were, for me, sometimes cumbersome to read, as i was not familiar with many of the abbreviations, so it took me a bit to adjust, as this is not the style of book one would sit down and read for entrtainment on a rainy afternoon. I also realized that a set of good maps of the region, especially Bessarabia, are a must. However, Encarta Worldatlas did do a good job in providing me with a measuremen tool for aircraft ranges. To sum it up, I want to congratulate Denes, Dimitry Karlenko and Jean-Louis Roba for the outstanding research work made available to us readers, for an often overlooked part of the war. It is a must-to-have work for any ww2 aviation enthusiast with an interest in the eastern front and especially for an ARR fan. Keep 'em comming gents! --By dead-cat

About the Author
Dénes Bernád is an aviation historian specializing in Central and East European countries. He has published numerous books and articles in the aviation press. He currently resides in Hungary.

Jean-Louis Roba is an accredited aviation historian with several books and articles published. He currently lives in Belgium.

Dmitriy Karlenko is also an accredited aviation historian with a number of published books and articles. He currently lives in the Ukraine.

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14 of 14 people found the following review helpful.
ground breaking history
By John R. Beaman Jr.
Although not large in the number of pages, this book is ground-breaking in what it covers, and it covers it well. When the former Soviet archives started opening in the 1990s and into the 21st century, it finally became possible, albeit tedious, to look into details previously classified by the USSR on their WWII operational records. The author, with collaborators, has taken advantage of this and written a very readable, well-referenced narrative and dairy of the first 6 months of the 1941 airwar in the southern USSR as a part of the German Operation Barbarossa. There are good first person stories, claims and losses for the details and overall good history. This is to be followed by other volumes and we can only look forward to them.

6 of 6 people found the following review helpful.
Superb Two-Volume History of Early Russian Front Air Ops!
By Mike O'Connor
Even if this two-volume history of the air war on the southern flank of the Eastern Front from June to October 1941 wasn't bulging with rare photographs and superb color profiles, FROM BARBAROSSA TO ODESSA world deserve six stars for the incredible wealth of information it provides on its subject. Authors Bernad, Karlenko and Roba have brought together a mountain of data and produced what has to THE definitive history of Southeast Front air ops.

Air ops on the Southeast Front haven't received much historical coverage, especially the contributions to the Axis effort made by Hungary, Rumania and Slovakia. For that reason alone, air war buffs will enjoy this stellar Midland Publishing 2007/2008 release. FROM BARBAROSSA TO ODESSA utilizies previously unavailable material from a variety of Russian, German, American, Hungarian and Rumanian archives supplemented by various books and magazines unavailable in the West. That material allows the authors to create a wide-ranging chronicle that meshes information from both sides into a seamless, balanced whole.

And Bernad, Karlenko and Roba definitely manage to cram an amazing amount of material including first-person reminiscenes in the 288 pages that make up volumes one and two. It's all here: details on air combats, bombing strikes, ground attack missions, photo recce, etc. (Volume One, which covers the Air Battle for Bessarabia from 22 June-31 July 1941, runs to 96 pages. Volume Two, which deals with the Air Battle for Odessa from August to October 1941, tops off at 192 pages including a detailed index to both volumes). To be honest, my 60-year old eyes would have preferred a large font size but that's just me.

Over 220 b&w and color photographs of Bf 109s, I-153s, I-16s, He 111s, TB-3s, PZL P.11s, He 112, Ju 88s, Ju 87s, IAR 80s, Su-2s, Avia B-534s, He 70s, Po-2s, S.79s, Hurricanes, MiG-3s, Blenheims, Hs 126s and other types are featured along with shots of aircrew, ground combat, etc. Three color maps are also included along with a dozen, marvelous color profiles of Axis and Russian aircraft done by Tim Brown.

In short, FROM BARBAROSSA TO ODESSA is military aviation history at its finest. At $29.95 apiece, this two-volume history belongs on the shelves of all air war buffs especially those with an interest in Eastern Front ops. Highly recommended.

3 of 3 people found the following review helpful.
Exploration of a Little Known Part of the Airwar between Germany, Its Allies and the Soviet Union
By Bill Weizel
This book is the first volume of a two volume set that provides a little known history of an important part of the conflict between Germany, its Axis allies, and the Soviet Union during WW II. Using sources from both sides of the conflict this work explores the relationships between the various Axis air forces and their Soviet opponents.The book examines their strengths, weaknesses, orders-of-battle and describes day-to-day missions in detail. The text is supplemented with a number of interesting, never-before published photographs of aircraft used by both sides of the conflict as well as a number of aircraft color profiles. Also explored are political circumstances that brought the various Eastern European nations to Germany's side during the war. The authors, Mssrs. Bernad, Karlenko and Roba are to be commended for their attention to details through examination of archival records describing the operations of the participants in this conflict which is of use to both the layman and historian.

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Sabtu, 09 Maret 2013

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Kuala Lumpur, like many Southeast Asian cities, has changed very significantly in the last two or three decades – expanding its size, and 'modernising' and 'globalising' its built environment. For many people these changes represent 'progress' and 'development'. This book, however, focuses on the more marginalised residents of Kuala Lumpur. Among others, it considers street hawkers and vendors, refugees, the urban poor, religious minorities and a sexuality rights group, and explores how their everyday lives have been adversely affected by these recent changes. The book shows how urban renewal, the law and ethno-religious nationalism can work against these groups in wanting to live and work in the capital city of Malaysia.

  • Sales Rank: #11229042 in Books
  • Published on: 2014-02-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x .80" w x 6.20" l, 1.05 pounds
  • Binding: Hardcover
  • 240 pages

About the Author

Yeoh Seng Guan is a Senior Lecturer in the School of Arts and Social Sciences at Monash University, Malaysia.

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